Community Workshop: Prep Your Pitch!

Are you planning to pitch your newest manuscript at Nationals? Before you do, stop in with us this week to sharpen your hooks and get all your ducks in a row! Learn from others, share your hard-learned lessons and prep your pitch!

It's that time of year again, folks..

Nationals is looming on the horizon. You've filled out the online forms and signed up for your most vaunted editor so you can have a few precious minutes to tell her your book and skip weeks of torment on if your query letter was able to do the job.

But the question now is...can YOU represent your work as well?

Going verbal is a brand new ball game, folks. Are you up to the challege? Do you have tips to share from past experiences? Let's help each other put our best foot forward!

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Pitch Tip #1: Cut The Verbal Static

You may not realize it, but most people commonly speak with a whole load of nonsense words and noises that we regularly ignore. These noises are called verbal static and when you use them, you slow down the impact of your content as well as come across as unprepared.

How do you fix? Simple, begin practicing now.

Listen for sounds like: Well, Um, Uhhhh, Mmmm, tongue tsking, clicking or otherwise non-productive noises and yes, even be aware of any spitting on your p, b & f's. When you catch them, stop, take a breath and start over. Being aware is the best way to reduce these distracting issues. 

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Adding to that tip

Adding to that tip...I have never given a pitch to a publisher, but I do give presentations and pitches to companies every day.  It's how I make my bread and butter, and one way to practice is to video tape yourself.  Yes, I know...it sounds silly, but it works.  Most of the time we do things and say things that we aren't even aware of until we see ourselves.  Once you've done that, and you are now aware of what you're little "statics" are,the next step is to appoint a "catcher".  Your "catcher" needs to be someone who you spend a lot of time with.  Kids are great, they love to catch mom doing something wrong...Tell them what you DON'T want to say and do, and get them to tell you when you do them.  The more you are aware of what you are doing, the easier it is to remove it from your pitch. 

Hope that helps some.

 Tiff-

That is an EXCELLENT tip!

Like not seeing the forest for the trees, you might miss your own static.

Another thing to get the catcher to look for: moving around while presenting. Don't fidget. Don't do a little two step dance in place. And for the love of God, please don't sway like you can hear your own music. The Editor wil start wondering what you're hearing that she can't and poof...she's not thinking about your book.

Step one of a good pitch is getting her attention on your story, not your twitching. :)

Dee 

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Uhhhh, Mmmm....

Now that's one area that I will probably fail miserably, Dee.  I'm a hum-haller.  Tsk, tsk, tsk, shame on me, I know, but I often catch myself saying 'and, uh, well, you know what I mean?  H'm?' LOL!  I may be hopeless.  But I'll try to correct myself.  Truthfully, I'm praying that I won't have to pitch verbally - I'd prefer doing it on paper, at least in the beginning. 

Thanks for this tip! Smile

 Oh, and the swaying to silent music is funny too.  I've seen a lot of people do this.  Especially young parents  who are used to rocking for comfort.  I think I'm a weight shifter - shifting my weight from one foot to the next repetitiously when I'm nervous.

"Kindness is the language which the deaf can hear and the blind can see."

- Mark Twain

Wow! Thank you for this thread

I tend to talk too fast when nervous.  I sound like an auctioneer.  Any tips on slowing down speech?Laughing

Never worry about taking a pause

If you're going to fast and you can feel your mouth getting too flappy, force yourself to take a breath, keep eye contact with the editor and count to two. If you're still quiet, continue. Make sure you're breathing.

A big sign of talking too fast is that you're getting it all out in one breath. Purposely take a soft breath at the end of every sentence. This will keep you reasonably paced and hopefully, conscious. Don't take deep, gulping breaths. Just easy, slow ones.

Any other tips for this, gang?

Dee

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

auctioneer..

lol that's funny...I used to do that a lot too.  A few things to help with that...first of all, take a deep breath and let it out completely before you begin. Calming yourself is essential.  If you don't let it out completely you'll end up trying to talk through it and sound like a chipmunk at the end...and the last thing you want is shallow breaths, you'll be panting like a dog just to get it all in (don't ask, it's happened, that's all I'll say.) :)  Another tip...only do this before hand in your everyday life...take the opportunity to slow your speach purposly.  Say a word, count to two, say a word, count to two.  Again, it sounds silly...but it works.  If you begin to feel comfortable in separating your words, it will be easier to slow down if you notice yourself rattleing off in front of your audience.

Tiff- 

As well as videotaping,

As well as videotaping, you can also practice in front of a mirror....I do it all the time before a gig ( I sing) and any other time I need to get up in front of people or am going to be in a sitution that might put me out of my element.......

I'm a total newbie...

I apologize, but what are Nationals?  Is that the National Convention?  Are you all really going?  Isn't it expensive?

Nationals...

Is the RWA National Convention, where many folks are preparing to give live pitches to captive...er, present editors, lol. Alas, yup, it's expensive. People tend to save all year to go, but depending on what you're there for, it can be very much worth the trip. Many authors consider it a prime point for your career. But no worries, you can totally have a good career without it. Just fewer drinks. :)

 

Dee 

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Thank you so much for

Thank you so much for tips! 

Hi Dee,

Thank you so much for posting the tips on this string -- I appreciate it!

I'm attending RWA Nationals for the first time this year, and am pins-and-needles nervous over the pitch opportunity (I'm signed up to pitch to a Harlequin assistant editor who was listed as being able to take pitches across all lines).

If it helps any other newbie authors out there -- to prepare for my pitch, I've been working on my industry terminology using Leslie Wainger's terrific Dummies book and also an older volume called "You Can Write a Romance" (by Rita Clay Estrada, the first president of RWA).  Both volumes were available at my local library.

As a long-time romance reader, it has been a real education in approaching a book from the author's point of view.   NOT just the writing part....but also developing a professional query letter, synopsis, and pitch.  These books, along with the fabulous articles posted on the e-Harlequin website, have been great resources.

BTW, I'm nervous enough that I cribbed some of my DH's index cards that he uses to make flash cards for school, and made my pitch notes on them!  Lame but true, I'm probably going to walk into my conference pitch with a little set of 4x6 cards so I keep myself on point!

August's MEMBER OF THE MONTH

"It's perfectly normal to love both Jane Austen and Edgar Allan Poe..." -- (Me!)

Excellent idea!

Giving a pitch doesn't mean you must have a memorized presentation. Notes to keep you straight, esp flash card sized, are a great way to stay on topic!

So, I really should move onto what you INCLUDE in your pitch other than oxygen.... 

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Ingredients for a good pitch

  • Themes and Hooks: What kind of story is this? Where is it aimed? Is it complete?
  • Knowledge of your characters: Goals, motivations, internal and external conflicts. Physical descriptions, unless pertinent to plot, are not generally required.
  • Knowledge of your plot: Especially if it's complicated. Be able to explain why this is happening to your characters and how---one never knows what an editor might ask about.
  • Knowledge of your romantic plot: What attracts your characters? What keeps them apart? How are they being pushed together?
  • Resolution: The editor will want to know that you have all the ends tied up. They are not, generally, interested in the details of if you have sequels lined up, but you can let them know if the story is open to further stand alone off-shoots.

 

And then, when you've relayed all of that, you've got to train yourself to stop talking and listen. Answer questions concisely. The person behind you will be so grateful that you don't take more than your allotted time and so will the editor. :)

Thoughts? Questions? Additions?

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Hi Dee,

A question:  on the topic of resolution, why aren't editors typically interested in whether you may have sequels lined up?

 

August's MEMBER OF THE MONTH

"It's perfectly normal to love both Jane Austen and Edgar Allan Poe..." -- (Me!)

Celtic...

...I always thought editors were interested in sequels, although it's not necessary in order to be published, I think that's what Dee meant.  The Writer's Market says that it lets the editor know you have more material available.  With Harlequin's books, a lot of them stand alone, although I've noticed quite a few sequels as well.  The book should probably be able to stand on it's own, but could meld with a sequel if needed.  Am I right, Dee?

"Kindness is the language which the deaf can hear and the blind can see."

- Mark Twain

Well, the reason is this...

Editors want to know that you can write and write more than one book, which is a good reason to let them know you CAN do sequels. But saying, "And, I also have four more books for this to create a series!" is a bit like putting the cart before the horse. It sounds like you want to send them all at once.

Their prime concern is making sure you can write one book, stand alone, well.

What if your book's fatal flaw is that you don't like writing messy, painful conflict. Then, by all logic, your sequels won't have it either. They have to concentrate on the one. 

It's a fine line of showing you've got more to offer without pressuring them to take on a series that COULD be flawed. You'd be shocked how many folks really do exert that pressure.

In dating terms, it's the difference between someone shaking your hand or grabbing your butt.

:)

Dee 

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Amanda and Dee,

Thanks for explaining -- I would have just thrown anything I had madly at them!  Fine lines out the window!  Take my manuscripts, please!

Dee, thinking of THAT in dating terms.....oh dear, I can't go there!!  LOL

I appreciate both your responses!     :-)

August's MEMBER OF THE MONTH

"It's perfectly normal to love both Jane Austen and Edgar Allan Poe..." -- (Me!)

While on sequels...

The most important thing to remember is that EACH book must be able to stand on it's own. A person isn't guaranteed to find each book in a series or know about the first book first. You've got to grab them and satisfy them with each one. :)

Hugs,

Dee 

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Yeah, I've jumped...

...smack in the middle of a series of books before and felt a little disoriented when, say in book three, dozens of characters are thrown at me without giving me a full explanation of what they'd done in the previous books (not usually Harlequins).  So I totally agree that each book should be able to stand on it's own.  The ms I submitted to SSE is by itself.  However, it has possibilities for a sequel, although I haven't thought seriously about details.  I'm glad, Dee, that you brought up this issue.  I've heard different opinions on the subject.  No better way of finding out the nitty-gritty details than from the ones who actually 'know' from experience.

 

Oh, and LOL about the dating difference between shaking hands and butt-squeezing!  Laughing

"Kindness is the language which the deaf can hear and the blind can see."

- Mark Twain

Dee--I popped in the read

Dee--I popped in the read about this subject and spewed when I read your butt grabbing comment.  Excellent analogy!

I did exactly one pitch before selling and it was nerve racking for sure.  One thing to remember, which I hadn't figured out at the time, is that this is not a make it or break it career move. (Editors know you're nervous, by the way.)  It is a way for the editor to put a face to your name.

Oh, and don't clutter things up with too many character names.  I have it on good authority that this can get confusing.

Dee--I think you should teach a public speaking class.  All your tips are excellent!

Jeannie 

LOL Jeannie!

I took debate in high school. My teacher had a lot of work taking the fidget out of me. I'm a twitcher. LOL!

I'll be back shortly to see if we can talk about working up your pitches!

Dee 

 

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Hi Dee,

I have a question on what to expect on the length of the typical "scheduled pitch".  I'm used to doing longer-form interviews (job interviews, sales calls, etc.), so I'm wondering exactly HOW SHORT is the usual pitch conversation!

At Nationals, do you know if we'll have an alloted time?  5 minutes?  10 minutes?.............60 seconds?  LOL

I'm getting from your earlier mention of avoiding discussion of sequels, etc., that it's probably a pretty brief opportunity, and that we really need to hook them in a couple of sentences and keep very specifically to the manuscript at hand rather than introducing much about selves, other projects, etc.

 

August's MEMBER OF THE MONTH

"It's perfectly normal to love both Jane Austen and Edgar Allan Poe..." -- (Me!)

Hey Celtic...

yes, pitches at conferences are very short. Some are only 5 minutes. There's also "Group Pitches", where like ten people get 30 minutes with an editor and they take turns in front of her--and each other. Getting a slot at all can be quite competitive and you have to sign up early. I doubt there's any left by now, but if you're going, you can sign up for standby, in case some one cancels.

 

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Sorry I didn't get back here yesterday,

my desk collapsed and that took forever to clean up!

Now, what do you say when you pitch?

The editor will ask you, what is your book about. You now have at least a minute to tell her all the pertinent facts and the main thing to do is to keep it clear. The best way to do that is the same way an editor grabs a reader: Write a logline!

Loglines are 1-2 sentence synopses of your entire book.

Keep it brief. I've heard of some RWA chapters that have the exercise of limiting yourself to 50 words. This isn't at all necessary, but it does give you an idea of how long to go. Do your best to get your hooks in as well.

For example, let's use 10 Days To Lose A Guy:

When ad man Benjamin Barry takes on a bet from his boss that he can make any woman fall in love with him, he never expects to meet the woman of his dreams. Or that she has an agenda of her own.

Pertinent facts: hero's job, conflict of boss vs heroine, hero's goal, heroine throwing a wrench in more ways than one.

42 words.

Make it compelling. Interest the editor. She may ask you a question about the characters or she might ask for more details. Don't be afraid to let her lead.

If she asks for more detail, have a full size blurb set up.

Example:

In order to move up to more serious accounts in his advertising company, Benjamin Barry has courted the powerful De Laurer's Diamonds account right into his pocket. But when scheming coworkers compete to steal his chance for advancement, Ben ends up defending his ability to sell by agreeing to sell himself to any woman in the world. If he can make her fall in love with him, he has the account--and his career--right where he wants it. At least, until he meets Andi...

Andi Anderson wants bigger things for her writing career than puff pieces and coming up with girly how-to articles for a women's fashion magazine. But when her best friend's break up becomes fodder for a new article, Andi rushes to the rescue and offers to write a how to on all the things women do wrong in relationships. If she gets this right, her editor promises she'll finally have the freedom to write what she's dreamed of. All she needs now is an unsuspecting man to try her techniques on. And then she meets Ben...

Includes: Both characters motivations and how their goals conflict.

You'll notice this blurb does not include the resolution. You have the option of using a logline or going straight to your blurb from the get go. Both will interest the editor and can lead to questions.

Monday--discussing resolution!

 

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

really good stuff

Dee, this is really fantastic information.  I am loving these BBC discussions!  You ever thought about being a writing teacher?

I just wanted to chime in to say that while pitching is a GREAT(if nerve-wracking) opportunity, and you should definitely do your best to make your pitch as perfect as possible in content and delivery, they're not the end-all and be-all of your writing career.  They're frightening things and it's easy to get caught up in worrying about them.  But in the end, editors are people, not big scary monsters, and you can do perfectly well career-wise even if your pitch doesn't go so well.

I pitched at Nationals twice before I sold a book.  Neither one of them went particularly well.  I was totally prepared, but for whatever reason, my stories weren't right for that editor/agent.  However, both of those stories were bought afterwards by two major publishers and they have been released all over the world.  (I just got copies of one of them in Italian this morning!)

So do your best, but take comfort that even if it doesn't go according to your dreams, you can still succeed.

On the other hand, the tips about pitching that Dee have mentioned here are stuff I use all the time now that I'm published.  You have to sum up your book for the media, for the cover artist, at booksignings.  And I usually sell my next book to my editor with a verbal pitch, just like what Dee's talking about doing here.  So this is a very, very valuable skill no matter where your career's at. 

Feckless
Modern Heat/Harlequin Presents author
www.julie-cohen.com

Thanks Julie!

I'm really glad you approve! Esp on the teaching part. I find the best way to learn is to talk about what you've picked up, lol. Plus, I just love the subject of craft. :)

And I'm REALLY glad you mentioned that these skills are part of more than pitching in general.

Pitching is only presenting your story.

Ultimately, you have to know your story well to show it from it's best angle.

 

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Awesome thread!

I'm doing a live pitch soon and all these tips are like gold dust for me, especially Dee's checklist of things to include! I've set myself a deadline for preparing my pitch on paper, so that I can stop worrying about the content of it and then practice, practice, practice until the day itself. I struggle with nerves and tend to babble, but being prepared really helps with that.

I've been told that rehearsing in front of a mirror really helps, although I've yet to try that!

Pitching clearly...

This is another thing to get down for your pitch.

Now, you are going to be in a crowd, to a degree. You're going to need to learn to speak clearly and loud enough for the editor to hear without yelling at her. It's called projecting.

Now, you don't want to be so loud that you blow your story and the editor away in a bad way. The trick to this is to use your diaphragm to push the air out evenly, thus maintaining your voice strength. No mouse sounds for you. As you speak, hold in your belly like when lifting weights. Applying pressure there supports your voice, it's what singers do and how YOU can make sure you're heard without ripping out your vocal cords.

Trust me, I come home from Nationals without a voice every year.  Do what you can to make the most of your voice while you have it.

Dee 

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Great thread, Dee

I've got 2 pitches at Nationals, though one of them is on paper.  Don't ask, it came about in an unusual way and I'm thrilled at the opportunity, but very nervous about the in-person pitch.  I'm definitely making notes and practicing in the mirror.  I'm going to wait a while before I have the kids start pointing out my flaws, though.  They would have waaaayyyy too much fun with that!

trish 

Okay, Dee...

Now my stomach is in a complete bind!

It sounds from one of your posts above that maybe the pitches at RWA Nationals are....GROUP pitches?

Is that correct?  I had signed up for a pitch -- but I assumed at the time that it would be just me and the editor.

This is my first Nationals, so I'm wondering if I missed something somewhere......gulp.

Of course, I'll still pitch anyway because I need the experience.....but I'll really need to steel my nerves in advance!

August's MEMBER OF THE MONTH

"It's perfectly normal to love both Jane Austen and Edgar Allan Poe..." -- (Me!)

No, no, not all are group pitches!

I promise. Some are, though. But it's not exactly going to be like going into a voting box, either. Well, in some cases, depends on the hotel and what accomodations they have for this. You won't be performing in front of the world, but worst case scenario might mean that you'll be at a polite distance. Best to be prepared so you can be relieved instead of blind-sighted. :)

Dee 

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

group pitch

I've never done a group pitch.  I thought I was going to one time, but the editor just spent the whole time talking about her publisher, and then she gave us all her card and said to send her a partial.  So...perfectly planned pitch out the window!  I was sure glad I had it, though, while I was waiting for her to ask us what our books were about.

Anyway, all the other authors are in the same boat as you, so in theory it shouldn't be any more scary. 

Feckless
Modern Heat/Harlequin Presents author
www.julie-cohen.com

Hey Dee

Or anyone really..

Is there any tip for online pitches? I'm entering the Nocturne Bites Pitch and i have to admit I'm nervous.

Lou Gagliardi
Published author and all around good guy
you can find me at lgagliardi25@hotmail.com or lougagliardi24@gmail.com

Online pitches are great!

First, test the chat room to make sure you can get in and also, crucial here--check that you can cut and paste text into the message box.

Next, know your characters back and forth--their motivations, conflicts and how you maximize those.

See, the editor already has your logline. You've already got her interest. The online pitches are more about you answering questions about your plot and characters. The editor will want more detail--where is the story, what pushes them together, what pulls them apart. Is there a villain, what motivates them to cause problems. Do you have a resolution?

If it helps you, make notes with bulleted statements on each character--who are they, what draws them into the situation, why don't they want to be in it? You might not use a word of it, honestly, but having it organized and at the ready means you'll either be able to c&p it in (handy for the extremely slow typers of the world) or you'll know it well enough to answer anything the editor might ask of you. Plus, she can't see you wriggling, swearing or battling incontinence! (That'd move me to online pitches alone!)

Best of luck!
Dee

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Does it compare...

...to a job interview?  I read an article on how to put your best foot forward in an interview with the really good advice, including:

  • Don't slump in your chair.  Lean forward and look interested.
  • Be enthusiastic (and most of us don't have any trouble being enthusiastic about our books & characters!)
  • Dress for the job (I guess in this case, for the book, though I wouldn't recommend showing up in costume if you write historicals!Wink ); just don't show up in jeans and a torn T-shirt...
  • Be relaxed and don't forget to breathe.

That's all I can remember, but maybe it will help!  Wish I were going to be there with all of you, pitching!  I wish all of you the very best of luck, and I hope to see you all on the Author board of eHarlequin soon!

Dee, do you know if there's going to be another Love Inspired pitch any time soon?  My would-be HA turned into an LI...  Thanks!

WIP 31,452 of 55,000
"Never say you will pray about a thing; pray about it." Oswald Chambers
The Hope Chest | Hope 360 Blog

First things?

Do editors tend to ask writers to give their pitch as they've prepared it, or is she more likely to ask her own set of questions first, like what's it about, what's the conflict etc? 

I'm trying to envisage the scenario and imagine what she might say first, so that nothing silly throws me. I keep having nightmares where I waste the whole time slot on small talk and blow it.

Any hints from those of you who've pitched before would be much appreciated!

Hi Catchianthe!

I've only done online pitching, but I imagine it's about the same.  The editor will ask about what interests her, so know your characters, their goals, motivation, and conflict inside and out.  By all means, make a list of things to take with you, but be prepared to answer any questions she asks about your book.  If you're in love with your characters and your story, talking about them should be a breeze!  Good luck, and be sure to let us know if you are invited to submit!  Cool

WIP 31,452 of 55,000
"Never say you will pray about a thing; pray about it." Oswald Chambers
The Hope Chest | Hope 360 Blog

For a live pitch...

The editor will signal you to go ahead and begin--either straight out or with gesture--and you'll do the pitch you've prepared. The difference with an online pitch is that she's already seen what your story is about with your submitted blurb and she just needs details. In live pitches, you've got to introduce her to the story, which is all a blurb really is. THEN she'll ask questions. :)

Hope that helps,

Dee 

Dee Tenorio
"The real art of conversation is not only to say the right thing in the right place, but also to leave unsaid the wrong thing at the tempting moment."

Pitching

In an online pitch is is appropriate to use common acronyms? I see two reasons for this - saving time (I'm a slow typer an I have typer's dyslexia, lol), and it might make the tone more conversational, as if we were actually speaking face to face, let a little more personality shine through. But, on the other hand, those may also be things you don't want during an online pitch...Dee?

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