Header PromotionThe Word of Mouth Manual Volume II by Dave Balter
I read this book for a campaign for BzzAgent of which I am a member. It is written by the founder of BzzAgent and talks about the importance of word-of-mouth marketing and how it is used.
You probably use word of mouth without realizing it. It's when you discover a product that you love (or hate) and immediately tell your friends/relatives/neighbors about it. That, right there, is word of mouth. You are communicating your love/hate relationship with a product to other people, and they, in turn, may go out and buy (or refuse to buy) that product.
Anyway, it was a fast read and enjoyable as the author is quite a humorous fellow.
~Kristen
"You may have tangible wealth untold;
Caskets of jewels and coffers of gold.
Richer than I you can never be--
I had a mother who read to me."
--Strickland Gillilan
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